How to Get More Flooring Leads for Your Company: The Ultimate Guide
When you own a flooring company, it’s all about leads. You want new consumers for your business, but how can you find high-quality leads?
As competition heats up, generating a large number of floor leads becomes more essential than ever before. The more leads you can produce, the more sales your firm will make.
But how do you achieve this? Flooring experts agree the best way to get more flooring leads is to grow your business’s online presence!
This includes methods such as Web Design, Pay Per Click Advertising (PPC), SEO, and Local SEO!
To improve your flooring business’s online presence, we will walk you through simple tips you can take to increase your visibility to customers online.
Start with your Website
Make sure your website is optimized for Local SEO if you want to receive more flooring leads and calls.
Your website is the one place where you have full and total control over the narrative and experience. The social media landscape is ever-changing, making it an excellent distribution channel and community tool, but your website continues to be the engine that drives your lead generation strategies.
Make sure your Website is Mobile Friendly
Recent studies show us that in 2022, 63 percent of Google’s US search traffic originated from mobile devices.
Google’s mobile-first index is now a reality, which means if your website isn’t mobile-friendly, you could very well lose out on valuable flooring leads.
You need a responsive website so that your pages appear appealing across a variety of devices and screen sizes.
Google’s mobile friendly checker is a great tool to help inform how your web pages do on mobile.
Keep your Website Running Fast
Your visitors will not wait for your site to load. They want access to information as soon as possible, and a sluggish loading page will limit that. Users will go back to the search results and explore another website if your page takes too long to load.
Not only that, page speed is now a ranking factor for Google. Google’s search algorithm favors websites that load quickly and a slow website will negatively impact your SEO rankings.
To fully optimize your ability to generate flooring leads, make sure your website is running as fast as possible.
Which brings us to our next flooring lead generation strategy: SEO.
Search Engine Optimization
SEO as you may have heard it called before, is the process of optimizing your website to rank higher in search engine result pages.
There are a lot of factors that go into SEO (too many to list here), but some of the main things you can do to improve your flooring company’s SEO include:
– Optimizing your website for local keywords, as mentioned before
– Creating flooring-related blog content
– Adding photos and videos to your website of your flooring work
– Creating a Google Business Profile listing
Top Flooring Keywords
- Flooring contractor
- Commercial flooring contractor
- Local contractors for flooring
- Residential flooring contractors
Create Flooring Related Blog Content
A fully optimized blog is one that talks less about your business and focuses more on providing helpful tips to your potential clients.
This could be anything from how-to guides and tips, to product reviews and comparisons.
A good content marketing strategy will involve in depth keyword research on a topic to provide content for the correct audience. This helps you establish authority in your industry, and increase traffic to your website.
However, as long as the content is relevant to flooring, and provides value to your readers, you’re on the right track.
Blog Topics for a Flooring Website
Below is a list of some commonly searched flooring keywords that can be used for blog content. These are just a few long-tailed phrases (or keywords) with high traffic, that can help jumpstart your flooring websites blog.
- How to clean grout in tile flooring
- What is terrazzo flooring?
- How to refinish hardwood floors
- What are the different types of flooring
Using Photos and Videos of your Work
Optimized photos and videos can be a ranking factor for SEO.
Including flooring photos and videos of your flooring services is a great way to show off your work and can help to increase conversion rates too.
If you have a YouTube channel, be sure to include your video links in your blog posts.
In the flooring industry, customers like being able to see visuals of their options before they buy. Flooring is something that they have to look at everyday, people want to be sure what they order is what they want.
Good visuals could be the difference in generating quality flooring leads.
Local SEO for Flooring Contractors
If you’re a flooring contractor, you’ll want to rank at the top of searches in your local area. Local SEO uses slightly different techniques than general SEO. It is an extremely important tool for plumbing contractors to utilize. Below are some local SEO tips for flooring contractors.
Localize your Content
If you want to attract flooring leads from your local area, it’s important to make sure your websites content is relevant and localized.
That means including city, state, and region-specific keywords throughout your site.
It also means creating location pages that are optimized for both search engines and potential customers.
Now this does not mean to just stuff in your location every other word. In fact, if you use a “keyword” too often, Google could actually penalize your website.
Your content should still be well-written, informative, and interesting. But if you can work in some relevant local keywords, such as mentioning local landmarks, you’ll have a better chance of ranking in search results and attracting flooring leads from your area.
Claim your Google Business Profile
To get local flooring leads and improve your local lead generation, claiming and verifying your Google Business Profile is a MUST.
By claiming your listing, you’ll be able to show up in local search results, which can help you attract new customers.
This is a GREAT way to improve your local citations.
To claim your listing, simply go to Business.Google.Com and follow the instructions. You’ll need to verify your business by phone or postcard.
Get Reviews and Respond to them – Good or Bad!
The two most prominent ranking factors for local listings are proximity to the searcher and reviews.
That’s why it’s important to encourage your customers to leave reviews, and then, for you to respond to them – good or bad.
Try sending an email after a flooring project is completed, with a link to where they can leave a review.
Once you have a review on your Google Business Profile, you should then leave a response.
If the review is positive, thank them for their business! If it’s negative, try to reach out to them and resolve the issue, while also leaving a response apologizing or trying to make amends.
When you respond to reviews, try to use keywords that are relevant to flooring, but don’t force it.
By responding to reviews – good or bad – you’re not only helping your GMB ranking, but you’re also building trust with potential customers.
Pay Per Click (PPC) Advertising
Pay-per-click (PPC) advertisements have probably appeared at the top of your Google searches. These are sponsored advertisements that appear above organic results.
PPC for flooring companies can be a great way to get in front of your target audience when they’re already searching for flooring-related keywords.
The best part about PPC is that you only pay when someone clicks on your ad, which means you can control how much you spend on advertising.
Flooring companies can use PPC to target people who are searching for flooring in their targeted area.
PPC can be competitive, make sure you use long-tail keywords to make sure your ads aren’t hiding beyond the top of the first page of Google.
828 Marketing can Help you Generate more Flooring Leads
Growing your flooring business takes some work. Similar to a new floor being able to change the feel of a room, a new digital marketing strategy can change your business for the better. 828 can provide your flooring business with a lead generation plan customized for your business. We specialize in increasing flooring leads and know how to get you in front of those who are searching for flooring companies in your area.
Generating flooring leads isn’t as difficult as it may seem, especially when you have a team of digital marketing experts in your corner. Contact us for a free proposal!