Promoting a lawn care business often involves a certain level of trial and error. However, this approach can result in wasted resources, lost of time, and missed chances to attract more customers seeking lawn care services.
As a business owner, you invest a significant amount of effort and resources into growing your lawn care business, and the prospect of using strategies that turn out to be ineffective can be disheartening and wasteful.
Due to that, we at 828 Home Services want to show you some of our best tips for increasing your lawncare leads, that we used on one of our own landscaping clients, resulting in a 3900% ROI!
Best Strategies for Lawn Care Lead Generation
Lawn care lead generation is the process of attracting potential customers to your business and converting them into paying customers. Generating leads is essential for any lawn care business, as it helps to increase your customer base and grow your business. With the rise of the internet, generating leads online has become an essential part of any lawn care business’s marketing strategy.
Create an Appealing Lawn Care Website
Your website should attract prospective clients and turn those website visitors into qualified leads.
A lead generating website is well-designed, easy to navigate, and especially optimized for search engines. Information about your services, pricing, and contact information should be clear on each page. You can also use your website to showcase your work and provide helpful lawn care tips and advice to potential customers.
Invest in Search Engine Optimization
Having that appealing website is great, but it doesn’t mean a thing if no one can find it. Search engine optimization (SEO) is the process of optimizing your website to rank higher in search engine results pages, so that potential clients can find you online.
SEO remains the most influential aspect of digital marketing. It is the driving force that can propel your landscaping business to the first page of Google and keep it there, ahead of your competitors. A robust SEO campaign can generate the majority of leads for your lawn care business, but it’s still advisable to explore additional marketing ideas to augment your efforts.
An important first step in your SEO campaign is to set up and complete your Google Business Profile. Your Google Business Profile is one of the most important factors for local search.
It’s always advisable to seek the help of an SEO specialist to initiate and run your SEO campaign effectively. Without proper research and analytical tools, you are left to guess what keywords to target, and if your strategies are working or not.
Invest Wisely in Google Ads
Investing in Google Ads is an effective way to increase web traffic significantly and generate leads for your lawn care business. Google Ads is a pay-per-click advertising platform that allows you to create targeted ads that appear at the top of Google search results.
Google Ads requires a strategic approach, or else it can lead to a low return on investment. Google Ads work best for a service like lawn care, which has a short sales cycle, high sense of urgency, and a lower price tag.
By investing in Google Ads, you can reach potential customers who are actively searching for lawn care services in your area. To create effective Google Ads, be sure to use targeted keywords, create compelling ad copy, and track your results to optimize your campaigns.
In addition to Google Ads and SEO, Facebook is another powerful tool for increasing lawn care leads online. Facebook has more than two billion monthly active users, which makes it a valuable platform for advertising your lawn care services as long as you have a well-crafted strategy and understand how to navigate the ad builders on these platforms. If not, consider partnering with a professional who can help you set up your ads correctly.
One of the best ways to leverage Facebook is by creating a business page for your lawn care company. You can post regular updates, share helpful tips, and interact with potential customers. Be sure to include a clear call-to-action in your posts to encourage engagement and prompt visitors to contact your business.
Another way to use Facebook to generate leads is through Facebook ads. You can create highly targeted ads that reach your ideal customer based on demographics, interests, and behaviors. Facebook’s powerful targeting capabilities allow you to focus on people in specific locations who are more likely to require lawn care services.
To create effective Facebook ads, ensure that you have a clear message and eye-catching visuals. Make sure that the ad’s headline and text emphasize the benefits of your services and include a strong call-to-action. Remember to test your ads regularly to determine what works best and adjust your approach as needed.
Leverage Online Directories
One of the simplest and most effective ways to increase your online presence and generate more lawn care leads is to register your business on online directories such as Yelp and ShowMeLocal. These directories allow potential customers to easily find your business online and access important information about your services.
When creating your directory listings, be sure to provide accurate and complete information about your business, including your business name, address, phone number, website, and hours of operation. You should also include a brief description of your services and any special offers or promotions you may be running.
In addition to providing potential customers with easy access to your business information, online directories can also improve your search engine rankings. By registering your business on these directories with correct information, Google gains trust signals with your website, leading to your business showing more often in results and an increase of lawn care leads.
Get More Google Reviews
Customer reviews can be a powerful tool in attracting new lawn care customers and building trust with your existing customer base. Considering that 48% of consumers won’t even look twice at a business with less than 4-stars, reviews are important to all lawn care professionals.
To leverage the power of customer reviews, encourage your existing lawn care customers to leave reviews on your website and social media pages. You can do this by including links to your review pages in follow-up emails or by simply asking your satisfied customers to leave a review after completing a job. Once you start accumulating customer reviews, be sure to prominently display them on your website and social media pages.
Content Marketing on Your Website
Producing valuable and relevant content for your target audience is an excellent method to attract more leads and grow your lawn care business. Writing blog posts and articles about landscaping and lawn care topics can establish your business as an authority in the industry and create brand awareness. It’s also essential to make it easy for your audience to share your content on social media, so consider adding social sharing buttons on your website. By doing so, you can expand your reach and attract more potential customers.
It’s important to not only write on topics people are searching for, but that your content pieces are optimized for Google. Certain topics require the writer to go more in-depth. A good digital marketing agency will be able to help you pick content topics that are searched at a high volume and give you guidelines to make sure that it’s shown in searches.
Utilize Email Marketing
Utilize email marketing for lawn care leads by capitalizing on the list of emails you’ve collected from prospects and customers. Sending seasonal tips and offers can be an effective way to increase your average customer value by promoting add-on services as well as re-engage past estimates or canceled customers.
For example, if the fall season is coming up, consider sending an email with fall lawn care tips such as aeration or overseeding. You could also offer a discount on these services to entice customers to take advantage of the offer.
Additionally, sending out reminders for seasonal services like fertilization or leaf removal can help keep your business top-of-mind for your customers. Make sure your emails are well-designed and contain clear calls-to-action to encourage engagement and conversion.
Need Help Generating More Lawn Care Leads?
At 828 Home Services, we have a team of experts who specialize in creating effective marketing campaigns specifically for landscaping businesses. Our team is dedicated to generating high-quality landscaping and lawn care leads for businesses across the country. Our home services marketing specialists provide personalized suggestions and strategies to help take your landscaping marketing campaign to the next level.